For the first time in India, Aryan Khan and Shah Rukh Khan introduced an innovative digital collaborative reel to showcase the behind-the-scenes of The Ba***ds of Bollywood. They shared a locked secret reel on Instagram created in collaboration with Meta.
What’s the password?
The reel asks for a password, and the clue says, “Go to Episode 6 at 4:22 mins.” The fans who crack the code can unlock it. The reel is all in for the show’s playful style, Aryan Khan puts the spotlight on the audience, cameos, challenging scenes, with exclusive behind-the-scenes footage previously unseen.
The password lies in episode 6, where the series hosts the Filmfirst awards- “JARAJ”, an interesting character of the film.
Yes, you read correctly. With unique, unseen behind-the-scenes footage, Aryan challenges, rewards, and teases the show's viewers, putting the audience front and center in typical Bollywood fashion.
SRK and Aryan's Instagram pages were the first to reveal the locked clip, with the password. This method transforms the promotion of the series into an interactive, fan-driven event by asking viewers to solve a riddle to enter.
The interactive reel has been the ‘talk of the internet’ since it was first released. Social media platforms are buzzing with excitement as fans compete to guess the password, post snippets from the unlocked reel, and exchange hints. The show has further cemented its status as the newest internet fad by giving rise to fan theories, edits, memes, and innumerable reels.
About Ba***ds of Bollywood
‘Ba***ds of Bollywood’ is created and directed by Aryan Khan, and produced by Gauri Khan under Red Chillies Entertainment production. The series stars Lakshya, Bobby Deol, Raghav Juyal, Sahher Bambba, Mona Singh, Anya Singh, Manoj Pahwa, Manish Chaudhari, Gautami Kapoor, Rajat Bedi, and others.