Piyush Pandey passed away on Thursday, October 23, leaving behind the Indian advertising industry as one of the most innovative thinkers. Having worked for Ogilvy India for more than 40 years, Pandey is known for his storytelling and emotionally charged advertising campaigns, which revolutionised Indian advertising.
Piyush Pandey worked in Ogilvy, but didn’t follow the path of Western ideated campaigns; instead, he made campaigns that resonated with Indian consumers and bridged communication channels between the companies and consumers.
PM Modi and other celebrities pay tribute
PM Narendra Modi took to X to pay his tribute to the 'Adman', "Shri Piyush Pandey Ji was admired for his creativity. He made a monumental contribution to the world of advertising and communications. I will fondly cherish our interactions over the years. Saddened by his passing away. My thoughts are with his family and admirers. Om Shanti."
Filmmaker, Hansal Mehta, conveyed condolences on X, and wrote, “Fevicol ka jod toot gaya. The ad world lost its glue today. Go well, Piyush Pandey.”
Musician Ehsaan Noorani also took to X, "Rest in Peace Piyush Pandey, the man who redefined creativity in advertising and creating the most memorable campaigns."
Politician and actress, Smriti Irani, also paid tribute, "Piyush Pandey wasn’t just an ad man — he was one of India’s finest storytellers. He taught us that emotion is the truest language of creativity. His words made brands human, and ideas immortal. Farewell to a legend who made us feel, think, and smile."
Union Minister of Commerce & Industry, Piyush Goyal, pays tribute on X, he shares, “To me, he was a friend whose brilliance shone through his authenticity, warmth, and wit. I will always cherish our engaging interactions. He leaves behind a deep void that will be hard to fill. My deepest condolences to his family, friends, and admirers. Om Shanti!”
Some of India's most recognisable advertisements and slogans, which are recalled by every Indian home, will live as part of his creative legacy.
