Amazon’s much-awaited Prime Big Deal Days 2025 which is popularly known as October Prime Day began on Monday with major first-time discounts across several flagship categories. The two-day event, running from October 7 to 8, brings exclusive markdowns on beauty, tech, home, and lifestyle products, with prices starting as low as $17.
As per ET report, this year’s sale features “new-to-Amazon launches” and first-ever discounts on top-selling products such as the Dyson Airstrait Hair Straightener, Stanley IceFlow Flip Straw Tumbler, and Lego Botanicals Mini Bonsai Tree Set. The event, designed as a pre-holiday shopping festival, is drawing Prime members worldwide with unprecedented offers.
Dyson, Stanley, and Lego headline the best-selling list
Among the most talked-about items is Dyson’s Airstrait Hair Straightener, available in a limited-edition ceramic pink finish, now priced at $470 (down from $549). The Stanley IceFlow Flip Straw Tumbler, a viral favorite for its long-lasting insulation, has also received its first markdown, retailing at $23 instead of $35.
In home and hobby categories, the Lego Botanicals Building Set has become a top seller, appealing to adults seeking mindful, creative pastimes. Other sought-after items include Beats Studio Pro headphones at $160 (originally $350) and Laneige’s popular Water Sleeping Mask at $23 (down from $33).
Tech, beauty and kitchen essentials see first-ever markdowns
The Economic Times noted that beyond headline products, this year’s October Prime Day also features discounts on home and kitchen essentials such as the Martha Stewart 16-Piece Knife Block Set ($72), Shark StainStriker Cleaner ($100), and the Instant Pot 7-in-1 Multi-Cooker ($65).
Retail experts told ET that the October edition, unlike July’s summer Prime Day, caters to early holiday shoppers. With over 20,000 products discounted, including luxury brands like Dyson, Beats and Stanley, the 2025 sale is shaping up to be one of Amazon’s largest October events yet.
