Tarot cards in 2025 have migrated from the periphery of mysticism to the center of Gen Z's wellness and self-care practices. Several digital culture experts say that adults aged 18 to 25 are finding tarot more attractive compared to astrology apps or classic horoscopes. The Indian Express says that the trend is not merely about belief in the supernatural, but also the way tarot offers a highly personal and interactive mode of introspection and making choices.
Tarot as a means to emotional well-being
Tarot differs from static horoscope readings as it provides an interactive experience which is a function of the user's question, issue, and everyday life. From relationship issues to professional decisions, Gen Z uses tarot readings as a safe space to explore and be guided. Online platforms such as Labyrinth, Coto, and TikTok live tarot sessions enable users to book live consultations, usually with professional or community readers. Such spaces offer non-judgmental guidance, promoting emotional health and personal understanding.
A combination of customization and digital convenience
Tarot's digital connectivity also spurs its popularity. AI-powered apps and interactive platforms provide daily reads and customized spreads at the click of a button. Paired with social media groups, tarot is now as social as it is a solitary activity, providing Gen Z with instant access to knowledge and peer affirmation. This is in stark contrast to astrology apps, which tend to provide generalized or passive information.
According to experts, Gen Z's attraction to tarot stems from their desire for instant gratification, personalisation, and agency. The generation enjoys interactive, intuitive, and empowering experiences and qualities that tarot offers exclusively.
Tarot readings are more than just predictions in an era of fast change and uncertainty; they are a means of self-discovery, emotional support, and creative problem-solving. Because it blends ancient tradition with modern digital ease, Gen Z's interest in tarot is likely to endure.
