In 2025, tarot cards have moved beyond a simple niche to mainstream phenomenon within Gen Z. When we asked ChatGPT about why Gen Z is so fascinated by tarot card reading, it gave a very sensible answer. From viral TikTok tarot card reads to bespoke online spreads, the generation is remaking mystical practice consumption so that it is an integral part of daily reflection and self-care rituals.
Social media platforms power the tarot trend
Gen Z came of age online differently than their predecessors. Tarot is now available in apps like AI-based bots, and social media apps like TikTok or Instagram content. Apps like Labyrinth and Coto offer real-time readings, lessons and place where young people exchange cards and interpretations, transforming what was previously an isolative practice into a hyper-personalized, social experience. The speed of these tools provides assistance at the touch of a finger, fulfilling Gen Z's expectation of accessible and interactive solutions.
Behind the tarot phenomenon is a desire for emotional and psychological guidance. Adolescent and young adult users depend upon tarot cards for relationship insight, career choices and life matters. The cards act as a direction to work through the uncertainties of life, offering symbolic guidance, self-reflection and encouragement within a judgment-free zone. Gen Z tarot enthusiasts incorporate their readings into journaling, meditating, or intention-setting exercises, using the practice as a modern exercise in empowerment and self-discovery.
Community, connection, and cultural relevance
Tarot has become a popular culture and is no longer an individual tool. Social media is helping its spread while famous influencers post card-based jokes, live read, and make memes that mix popular culture and mystical knowledge. Online tarot communities create a sense of belonging in a generation seeking connection by creating shared experience, security and validation.
For Gen Z, tarot is not just a trend but rather a ritual of the digital age that provides engagement with others, emotional connection and self-discovery that will remain an important part of wellness and lifestyle trends for the next several years.
