Generative AI is no longer a buzz term; now it's powering real-world use cases in industries. India's startup ecosystem for AI is growing leaps and bounds with strong government support, global venture capital interest, and a rising demand for cost-effective and scalable AI solutions, says Business Outreach.
The following are the best Indian startups transforming the generative AI industry in 2025:
1. Rephrase.ai (Bengaluru)
Established in 2019 by Ashray Malhotra, Business Outreach reported that Rephrase.ai is creating hyper-realistic avatars to provide scripts in life-like videos. The company is transforming the advertising and e-learning sectors, with some Fortune 500 firms already among its clients.
2. TrueFoundry
Created in 2021 by ex-Meta engineers, according to Business Outreach, TrueFoundry simplifies ML operations using automated deployment, monitoring, and scaling. This assists fintech and healthcare startups in deploying AI without significant infrastructure costs.
3. Gan.ai (Bengaluru)
According to Business Outreach, Gan.ai, a company launched in 2021, is using AI-generated tailored marketing films to transform consumer engagement. Its avatars provide scalable yet customized communication by being able to greet users by name.
4. Pixis (Bengaluru)
Operational since 2018, Pixis provides a generative AI-powered marketing platform. Business Outreach pointed out that its offerings help optimize ad expenditure and enhance customer interaction—already impacting industries like retailing and gaming globally.
5. Yellow.ai (Bengaluru)
Yellow.ai, founded in 2016, has grown to become a conversational AI pioneer. Business Outreach noted that its generative AI-powered chatbots now serve enterprises in 85 nations, automating IT, HR, and customer support processes.
6. Wysa
Wysa is a 2015-founded firm that provides a chatbot for mental health that is powered by AI. It is currently collaborating with partners, including the UK's NHS, to improve care accessibility after helping millions of people worldwide overcome stress and despair.
By 2025, India's generative AI firms will have reached a turning point, attracted foreign investors and attempted to address regional issues with scalable, multilingual, and reasonably priced solutions. With government programs like Digital India, these firms are poised to transform agriculture, healthcare, education, and finance.
