The time of 9:41 AM is seen on all device screens. It does not matter if one is seeing a keynote presentation or browsing Apple's website. The custom dates trace back to 2007 when Steve Jobs launched the first iPhone at the MacWorld Expo. It was a significant turning point in the history of technology.
Why does Apple continue to use 9:41 across devices?
Steve Jobs and his team have perfectly planned the first iPhone launch. They made sure that the time on product photos matches the time in the auditorium when the device would be unveiled. Apple later used 9:41 AM as the most accurate time to make that revolutionary announcement during keynote events. It is said that the original iPhone debuted at 9:42 AM.
"We design keynotes, so the big reveal happens around 40 minutes in," explained Forstall. He was responsible for overseeing the development of iOS. They have set the product time so that the on-screen clock and the audience's watches match as clearly as possible. It began as a one-time detail.
It has been redesigned into a masterclass of global branding.
Tribute to Steve Jobs
Apple has continuously used 9:41 AM in its official photos, ads, and product announcements for MacBooks, iPads, and iPhones. The moment is a major throwback to Steve Jobs' great leadership and the turning point that changed human communication and lifestyle.
Apple has set up a different strategy for its watches. Apple references the watch industry's custom of aesthetic symmetry by setting the time in announcements to 10:09. This minor change shows Apple's tenacity to skillfully fuse industry tradition and custom.
9:41 is more than just a watermark or timestamp to Apple. It shows creativity and accuracy in design. All the instances of that time pay tribute to the moment Steve Jobs revolutionized the arena of technology history and the brand's continuous emphasis on important details.
