Tata Motors has unveiled the all-new Sierra, launching it at an introductory price of Rs 11.49 lakh. Bookings will open on December 16, and customer deliveries are scheduled to begin on January 15.
Tata has kept the Sierra’s signature upright silhouette intact, but the rest of the SUV has been completely modernised.
The front now features a sleek full-width LED light bar, projector headlamps, and flush door handles that add a premium touch. The blacked-out roof section pays tribute to the classic Sierra’s curved rear glass design.
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From the side, the Sierra carries a muscular look with roof rails, bold cladding, and large 19-inch alloy wheels. At the back, the SUV gets connected LED tail-lamps and a sporty dual-tone bumper for a contemporary finish.
Tech-loaded and premium interior
Step inside, and the Sierra feels like a high-end SUV. The cabin gets a dual-tone black-and-grey layout with three 12.3-inch screens and a soundbar paired with a 12-speaker JBL audio system.
The feature list is extensive, including a panoramic sunroof, ventilated front seats, wireless charging, dual-zone climate control, rear window sunshades, a 360-degree camera, and an electronic parking brake. The Sierra also comes with 20+ ADAS Level 2+ features—such as Intelligent Speed Assist (ISA), lane-keep assist, adaptive cruise control, overspeed alerts, ESC with 20 functions, and front parking sensors.
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Tata offers three engine options: a 1.5L naturally aspirated petrol, a 1.5L turbo-petrol and a 1.5L diesel.
Equipped with six airbags, ESC, TPMS, advanced ADAS tech, and multiple parking assists, the new Sierra aims to set a high benchmark for safety in its segment. The iconic Sierra returns—smarter, safer and far more stylish than before.
