The All India Trinamool Congress (AITC) today launched its first large-scale digital mobilisation initiative, ‘Ami Banglar Digital Joddha’ (ABDJ), with a state-level digital conclave currently underway at the Biswa Bangla Mela Prangan in Kolkata.
Trinamool Congress national general secretary, Member of Parliament and Lok Sabha leader Abhishek Banerjee has addressed party members and volunteers associated with the organisation’s digital outreach network.
The programme is being held as an interaction-based conclave, aimed at strengthening the party’s digital communication and coordination across online platforms.
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Trinamool sharpens digital strategy
Party leaders said the conclave marks the beginning of a structured effort to build a dedicated digital workforce capable of responding to political narratives, campaigns and messaging on social media and mobile platforms.
The initiative, titled Ami Banglar Digital Joddha (I Am Bengal’s Digital Warrior), is being projected as a key organisational exercise ahead of upcoming political battles, with emphasis on online engagement, communication discipline and coordination.
Digital volunteers from different parts of West Bengal are attending the conclave, which the party describes as its first such statewide digital interaction.
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Abhishek Banerjee addresses digital volunteers
Abhishek's address forms the central focus of the event. He is interacting directly with attendees, outlining the importance of digital platforms in present-day politics and the role of party supporters in shaping public discourse online.
