R Madhavan has taken to social media to criticise a wellness and functional-health brand, Elevate Now, over the alleged misuse of an edited clip from one of his interviews. The actor claimed that the footage was used without his permission to promote weight loss programmes, which he says he does not endorse.
Sharing a screenshot of the promotional content circulating online, Madhavan slammed the brand for creating the impression that he was supporting their services. He also made his stand clear by adding, “Legal notice sent.”
What did Madhavan allege online
As per NDTV reports, the post by Elevate Now that caught Madhavan’s attention is a glimpse from one of his older interviews where he spoke about his fitness habits. It was allegedly used by the brand to promote its weight loss programmes, along with claims related to biomarker testing and other curated offerings. This alleged misuse led the actor to strongly criticise the brand on social media and raise concerns over consent and endorsement ethics.
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Taking to his Instagram, Madhavan wrote, "What a shame. How do these people and organisations think they can get away with this? You cannot take a clip of somebody's interview and make it part of your endorsement. Legal notice sent. Please BEWARE of these kinds of professionals and organisations. @join.elevate.now (sic)." The text on the screenshot also read, "This reel is making it sound like I'm endorsing their product. They have just taken a clip from an interview without any permission and used it as an endorsement from my end. How are the public ever going to believe these people are their treatment. Shame (sic)." He further emphasised his stand by adding, "LEGAL NOTICE SENT".
How did Madhavan gain weight
AS per NDTV reports, in an earlier interview, R Madhavan spoke about how he gained weight for his role as scientist Nambi Narayanan in the 2022 film Rocketry: The Nambi Effect. He shared details about his disciplined lifestyle changes during that phase, focusing on strict food habits and a structured routine to support his transformation for the character.
In a conversation with Curly Tales, Madhavan revealed one of his key habits was chewing food thoroughly, breaking down every bite around 45–60 times. He also focused on eating only foods that suited his body, based on allergy test results. His meals were simple, wholesome, and easy to digest. He followed a strict rule of avoiding raw food after 3 p.m., opting only for freshly cooked meals, and completed his last meal by 6:45 p.m. He also mentioned that intermittent fasting helped him maintain his routine.
He was last seen in Aditya Dhar’s blockbuster Dhurandhar and Dhurandhar: The Revenge. These films marked his recent appearances on screen, where he was part of high-profile projects that gained attention for their scale and performances.
