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London missing from latest list of world’s top 10 tourist destinations – What went wrong?

London falls out of the world’s top 10 cities for tourism in 2025, ranking 18th according to Euromonitor International.

By NES Web Desk

Dec 06, 2025 21:03 IST

london

2025 is nearing its end. Along with this year's best food, fashion, and movies, a list of the best countries has also been published. The list includes countries from Europe and many others, ranking from one to ten. However, London's name is not on that list.

london

For 10 consecutive years, the country had maintained its place on the list of the world's best cities. However, this year, the traditional city of London is not among the world's top 10. According to data published by analytics firm Euromonitor International, London ranks 18th in the ranking of the world's best countries.

london

Previously, for ten consecutive years, London had maintained its position ahead of New York, Paris, and Tokyo, but since last year, the city has dropped out of the top 10 list. While London was ranked 13th last year, this year it has fallen further to 18th position.

london

Every year, London alone attracts millions of tourists from various countries around the world. This European country's tradition and reputation are spread across the globe. In terms of tourism, this country's name comes first. Buckingham Palace, Tower of London, Westminster Abbey, British Museum, various delicious foods, and famous shopping destinations repeatedly attract tourists.

paris

However, the data published at the end of this year tells a different story. Leaving London behind, Paris, Rome, Milan, Amsterdam, Barcelona, Tokyo, New York, Singapore, and many other countries have secured their positions this time.

london

What is the reason for London's decline?

Hotels and food in this country are all very expensive, which has become a major reason for the decrease in tourists. Tourists claim that with the budget required to visit London, one can easily tour other European countries like Paris, Madrid, Rome, and Berlin. Additionally, there is a lack of security. Multiple incidents of snatching have come to light, which has become a cause of fear for tourists.

paris

On the other hand, Paris has secured the first position as the world's most attractive city for the 5th time. Actually, this ranking is done based on the country's economy, tourism expansion, each country's own rules and regulations, health awareness, security, and environmental quality standards.

bangkok

According to published data, Bangkok attracted the most tourists this year. So far, it has earned 3 crore 30 lakh rupees from tourism. After that are Hong Kong, London, and Macau. While London could not secure first place in terms of tourist attraction, it remains in fourth position.

travel policy

Euromonitor International's latest report states that security risks have increased worldwide. Due to rapid growth in tourist numbers, excessive tourism pressure, and rising commodity prices, many countries have started changing their travel policies. Many countries are increasing entry fees for tourists. All these changes will affect the popularity of various countries around the world in the coming days.

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