British luxury carmaker Bentley Motors has announced actor-producer Priyanka Chopra Jonas as its new global brand ambassador, marking a high-profile collaboration between the brand and the internationally recognised star.
This, as per an official statement by the company, is to be accompanied by a new campaign that will be launched over this coming weekend and aims to portray a more intimate aspect of the actor’s life and career.
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The video has been directed by co-creative director Greg Williams and follows a documentary-style shoot. This shoot was conducted at Sony Studios in Los Angeles, and in this shoot, the latest version of the Bentley Continental GT makes a subtle appearance.
Focus on storytelling and luxury performance
The campaign also highlights the fourth-generation Bentley Continental GT, positioned as a blend of performance and sustainability. The model combines plug-in hybrid technology with a V8 engine.
The top-spec Continental GT Speed delivers up to 772 horsepower and 1,000 Nm of torque, enabling acceleration from 0 to 100 kmph in approximately 3.2 seconds, with a top speed of 335 kmph.
Bentley said the campaign reflects a shift towards more conversational, personality-driven storytelling, moving away from traditional advertising formats.
A global face with diverse influence
The Bollywood star is now part of an increasing number of international ambassadors who represent the luxury brand along with Greg Williams and Mai Ikuzawa.
With a career spanning nearly 25 years across film, production, business and philanthropy, she brings a broad global presence to the partnership. She also works as a UNICEF Goodwill Ambassador promoting education and children’s well-being.
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Commenting on the collaboration, Priyanka said that she was impressed by the luxury brand's emphasis on craftsmanship and storytelling.
According to Bentley Motors' marketing director Ben Whattam, the actress’s point of view and character fit the advertising campaign perfectly.
