PumPumPum (Dream Road Technologies Private Limited), a corporate mobility and vehicle leasing company, has raised Rs. 18 crore in a Pre-Series A funding round. The investment was led by early-stage venture capital firm LC Nueva, with participation from Mufin Green and Anupam Finserv.
The company has said that the funds will be used to build India's first asset-light leasing technology platform. The platform aims to enable large-scale, capital-efficient growth in corporate mobility by allowing financial institutions to deploy capital through technology, while PumPumPum manages the entire vehicle lifecycle.
The fresh capital will be deployed to advance the asset-light fintech platform, expand B2B2C employee leasing partnerships, strengthen OEM and dealer networks across new, used, and electric vehicle segments, deepen presence in metro markets, and scale technology, sales, and customer success teams.
From used-car leasing to corporate mobility platform
Founded with the aim of modernising passenger vehicle leasing in India, PumPumPum began as the country's first used-car leasing company. Over time, it has evolved into a full-stack B2B and B2B2C corporate mobility platform offering leasing solutions across new, used, and electric vehicles.
The company currently serves corporates, SMEs, MSMEs, and fleet operators in major metro markets including Delhi NCR, Bengaluru, Hyderabad, Mumbai, and Chennai. Over the last six years, it has built strong operational expertise in employee leasing and business vehicle solutions. PumPumPum is growing at 70 per cent year-on-year, manages over 1,000 vehicles, and has crossed Rs. 100 crore in Assets Under Management (AUM).
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Asset-light model targets scale and efficiency
PumPumPum said its key differentiator is its technology-first, asset-light model, which is different from traditional asset-heavy leasing companies whose growth is limited by balance sheet constraints. Its proprietary fintech platform enables banks and NBFCs to deploy capital seamlessly, while the company manages vehicle health monitoring, maintenance, and redeployment or resale. This structure helps reduce default risks that traditional leasing companies often face.
"Our six years of execution have been focused on solving real pain points for both corporates and financial partners. Traditional asset-heavy models limit growth. Our asset-light platform changes the equation by enabling efficient capital deployment while delivering a seamless mobility experience. This funding validates our vision and accelerates our journey toward making corporate leasing mainstream in India," said Tarun, Founder & CEO of PumPumPum, an alumnus of IIT Bombay and a third-time founder.
Commenting on the investment, Sohil Chand, Chief Investment Officer, LC Nueva, said, "We are proud to be early backers of PumPumPum and remain very bullish on the opportunity. The company is building an asset-light, technology-led platform with deep integrations across lenders, insurers, corporates, and end customers. We are also happy to have strategic investors Mufin Green Finance and Anupam Finserv investing alongside us in this round, and we look forward to the journey ahead."
"PumPumPum's technology-first approach combined with their asset management expertise creates the operational efficiency the leasing market needs. Their platform gives us a unique opportunity to build a strategic leasing book without operational complexity, establishing a new standard in corporate vehicle leasing through our combined strengths," Kapil Garg, Promoter, Mufin Green Finance Limited added.
With Indian corporates increasingly shifting from CAPEX to OPEX-driven mobility models, PumPumPum sees significant growth potential and is targeting Rs. 1,000 crore in AUM within the next three years.
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About PumPumPum
PumPumPum (Dream Road Technologies Private Limited) is working to transform India's corporate mobility sector through its asset-light leasing technology platform. The company offers employee leasing and business vehicle solutions across new, used, and EV segments and currently manages over 1,000 vehicles with Rs. 100 crore in Assets Under Management.
