FY25 emerged as a defining year for India's FMCG and retail sector, characterised by steady consumption growth, sharper consumer focus, and sustained momentum in innovation and sustainability. As brands adapted to changing preferences and channels, the year underscored a broader shift in how consumers shop and engage with products across urban and rural markets.
What did Sunil Agarwal, Chairman of Joy Personal Care, say?
Reflecting on the year, Mr. Sunil Agarwal, Co-founder & Chairman, Joy Personal Care (RSH Global) said, "FY25 has been a meaningful year for India's FMCG and retail space. Consumption picked up steadily, helped by GST rationalisation, making essentials more affordable and boosting demand across both urban and rural markets. Even as the industry adjusted to the revised GST structure in early FY26, the underlying momentum stayed firm. What’s changing rapidly is how people shop from traditional trade to modern retail, e-commerce, and now quick commerce, and this shift is reshaping how brands engage consumers."
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Joy's strong performance
For Joy Personal Care, FY25 delivered a strong all-around performance. "For Joy Personal Care, FY25 was a strong year across the board. We closed the year at nearly ₹700 crore, growing 25 percent over FY24, with contributions coming from modern trade, general trade, e-commerce, and exports. Our face wash and sunscreen portfolios continued to scale, and our online business doubled while still remaining within our strategic cap of 20 percent to protect margins and ensure offline remains healthy," Agarwal said.
He emphasised the continued importance of traditional distribution and exports to the company's growth model. "Nearly 80 percent of our business continues to come from traditional distribution and exports, and that balance is core to our model. Over the last 5-6 years, we've sustained an 18-25 percent growth trajectory, and we're targeting ₹900 crore this year."
Joy Personal Care's expanding footprint
Joy Personal Care also expanded its physical and manufacturing footprint during the year. "We also strengthened our physical footprint, deepening direct distribution and expanding our manufacturing plant in Baddi to support future scale. Urban markets contribute around 70 percent of our business and continue to premiumise, while rural demand is growing steadily with tax benefits, awareness, and internet penetration driving category adoption. Our philosophy has always been simple: offer consumers premium-quality skincare at accessible prices. The packaging, formulation quality, and experience are built to delight, without straining affordability. That approach has helped us stay relevant as a mass brand while still appealing to aspirational consumers."
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Focus on sustainability
Sustainability remained a key focus area, with the company taking steps to reduce its environmental footprint. "On the sustainability front, we're reducing plastic use and accelerating our recycling efforts. We have successfully integrated sustainable packaging into our select products, advancing our sustainability goals. The next phase of our roadmap is clear: expand direct distribution to 5,00,000 outlets, step up innovation across core skincare categories, and build a more sustainable, inclusive brand ecosystem as we advance toward our vision of becoming a ₹1,500-crore company by FY28."
With strong FY25 performance and clear strategic priorities, Joy Personal Care is positioning itself for accelerated growth in FY26 amid an evolving FMCG landscape.
