The Cannes Film Festival may not officially begin until later this week, but social media is already debating one major absence — Aishwarya Rai Bachchan.
Beauty giant L'Oréal Paris recently unveiled its annual Cannes-themed facade at the iconic Hôtel Martinez, featuring several of its global ambassadors, including Alia Bhatt, Viola Davis, Helen Mirren and Eva Longoria.
Nevertheless, it did not take much time for the audience to realise that the face of the model, who had been one of the oldest brand ambassadors of the company and one of the most recognisable Indians in the Cannes event, was nowhere to be found in the promotional material.
Also Read | ‘If You Abuse My Fans…’: Diljit Dosanjh breaks silence on pro-Khalistan flags row at Canada concert
Social media erupts over Aishwarya’s absence
Soon after the campaign video was released, comment sections across social media platforms were flooded with reactions from fans expressing disappointment.
Several users argued that Aishwarya Rai Bachchan has played a defining role in shaping L’Oréal Paris’ visibility in India and across international red carpets over the past two decades.
One user wrote, “New faces may come, but you can’t replace the OG.”
Another commented, “Where is Aishwarya Rai Bachchan?” while others described the omission as surprising given her legacy at Cannes.
Some fans also pointed out that Aishwarya’s Cannes appearances have consistently generated major international attention, especially in India, where her red carpet looks have often dominated entertainment coverage.
The backlash intensified further as users compared her absence to the inclusion of newer ambassadors associated with the brand.
Aishwarya’s Cannes legacy remains unmatched for many fans
For many Indian viewers, Aishwarya Rai Bachchan’s association with Cannes extends beyond brand endorsements.
Over the years, the actor has become one of India’s most recognised red-carpet figures at the Cannes Film Festival, with several of her appearances becoming defining pop culture moments.
From her early appearances in the early 2000s to viral fashion choices that repeatedly sparked conversation online, Aishwarya has maintained a strong connection with Cannes audiences for over two decades.
Also Read | Alia Bhatt, ahead of her appearance at Cannes Film Festival leaves with a chic airport look
Her absence from the latest L’Oréal Paris facade campaign has therefore become a larger talking point about legacy, brand positioning and changing ambassador line-ups in the beauty and entertainment industries.
As of now, neither L’Oréal Paris nor Aishwarya Rai Bachchan has publicly commented on the social media reactions.
Despite the ongoing debate, fans continue to speculate whether the actor will still attend Cannes 2026 independently of the campaign visuals.
