Indian cinema found a surprising global spotlight when the title track of the blockbuster film Dhurandhar, featuring Ranveer Singh, echoed through an NBA arena in the United States. The high-energy song played during a live game instantly caught the attention of fans and created a viral moment that blended Bollywood music with American basketball. Videos from the arena quickly spread across social media and grabbed reactions from both Indian and international audiences.
Bhangra performance lights up the crowd
The moment became even more special with a vibrant Bhangra performed by a dance group at the stadium. Dressed in traditional Punjabi outfits, the dancers matched their energetic steps perfectly to the Dhurandhar title track. The performance took place at a game involving the Golden State Warriors, turning the arena into a celebration of rhythm, colour, and cross-cultural music.
Social media reacts to the crossover
Clips from the performance were shared widely on Instagram and X, where fans praised the infectious energy of the song and the dancers’ precision. Many users highlighted how Indian music is increasingly finding space on global platforms, especially in mainstream sporting events like the NBA. For several viewers, the moment symbolised how entertainment now travels beyond borders with ease.
Dhurandhar’s growing global reach
The viral NBA appearance further underlined the worldwide popularity of Dhurandhar, the action-packed film that has already enjoyed massive success at the box office. Known for its powerful soundtrack and stylish presentation, the film has continued to generate buzz long after its release.
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From movie theatres to international sports arenas, Indian film music is increasingly becoming part of global pop culture. The NBA Bhangra moment showed how a Bollywood track can energise a completely different audience, which also means that the Indian pop culture is growing.
