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Gen Z rejects high salaries, demands growth in jobs, says report

Gen Z prioritises growth over pay, exposing hiring gaps as companies struggle with expectations, internships, and low conversion into full-time roles.

By Sohini Bhattacharyya

Mar 22, 2026 15:30 IST

A new survey shows a clear gap between what Gen Z wants and what companies offer. Young professionals are choosing learning, growth, and balance over money. But most HR leaders say they are not ready for this shift.

Choosing growth over salary is becoming the new normal

According to the Unstop Talent Report 2026, only 36% of HR leaders feel fully prepared to hire and manage Gen Z talent, exposing a major readiness gap as workplace expectations evolve.

More than 90% of Gen Z is willing to accept a lower salary if they are offered good learning, faster growth, and better work–life balance at work.

Around 60–65% care most about learning new skills in their first job, while only 11–13% focus mainly on salary.

Lack of growth is a big issue, with nearly half of young employees leaving jobs because they do not see clear career progression or receive proper guidance.

Also Read | What is the ‘Lazy Girl Jobs’ trend? The viral Gen Z workplace shift explained

Hiring systems lag behind Gen Z expectations

The report highlights that transparent pay and clear career paths are now non-negotiable, with nearly 27% of candidates dropping out of hiring processes due to a lack of salary transparency.

Internships have become the primary entry point, with 78% of organisations offering them, but only 16% convert more than 80% of interns into full-time roles, showing a major gap in long-term hiring outcomes.

Students now expect real work from the first day, along with mentorship and clear pathways to pre-placement offers.

Nearly 95% of students are also open to off-campus opportunities, signalling a shift away from traditional campus placements.

At the same time, placement disparities persist—students at campuses with 150+ recruiters are 2.9 times more likely to secure jobs than those with fewer than 30 companies.

Top companies show what Gen Z really wants in their careers

Global tech giants like Google, Microsoft, and Amazon continue to dominate Gen Z preferences across engineering and B-school students.

Also Read | AP Job Calendar 2026 out: Over 10,000 government vacancies announced across departments

In the BFSI sector, Goldman Sachs, JPMorgan Chase & Co., and Morgan Stanley emerge as top choices.

Consulting firms such as McKinsey & Company, Bain & Company, and Boston Consulting Group continue to attract strong interest.

In FMCG/FMCD, Hindustan Unilever Limited, ITC Limited, and Nestlé lead the list.

For engineering roles, Tata Consultancy Services, Infosys, and Wipro remain top picks.

Among conglomerates, Tata Administrative Services, Reliance Industries, and Aditya Birla Group are the top choices for general management roles.