The latest Brand Finance Automotive Industry 2026 report underlines that shift, with Mahindra & Mahindra entering the top 25 most valuable auto brands worldwide and eight Indian names featuring in the global top 100.
Mahindra leads India’s global charge
Mahindra’s rise to 25th place comes on the back of a 17 per cent jump in brand value to 3.8 billion dollars. The report credits its focused push on SUVs and electric vehicles, along with disciplined cost management and platform sharing, for driving growth. Its expanding EV ambitions and global partnerships are also expected to shape its next phase.
Interestingly, Mahindra ranks even higher on brand strength, reflecting strong consumer perception and market trust beyond just financial metrics. This distinction highlights how Indian brands are beginning to punch above their weight globally.
Strong showing from legacy and lifestyle brands
Royal Enfield emerged as one of the biggest gainers, with a sharp rise in brand value and a position among the world’s strongest auto brands. Its lifestyle positioning and focused motorcycle portfolio continue to resonate with global audiences.
Tata Motors also secured a spot among the top five strongest brands, driven largely by its electric vehicle push and strong perception on sustainability. Meanwhile, Maruti Suzuki maintained its reputation for reliability and trust, climbing to 34th in brand value rankings.
Mixed trends across the broader market
Beyond the top performers, the report paints a mixed picture. TVS Motor Company and Ashok Leyland posted steady gains, indicating resilience across segments. However, brands like Hero MotoCorp and Bajaj Auto saw declines in brand value, suggesting intensifying competition and shifting market dynamics.
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Beyond numbers, a shift in perception
One of the most striking takeaways is the gap between brand value and brand strength. Several Indian companies rank higher in strength than in value, pointing to strong customer trust, marketing effectiveness and future potential.
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This suggests that Indian automakers are no longer competing only on affordability. With sharper design, stronger technology focus and growing EV portfolios, they are building brands that carry global relevance. The momentum seen in this year’s rankings reflects a broader transformation, one that could redefine how the world views India’s automotive industry in the years ahead.
