Mickey Mouse will now roam freely in OpenAI's videos. Thor will leap with hammer in hand. Don't be surprised if you see this. From now on, OpenAI's short video platform Sora will be able to use all Disney characters. This wonderful world of imagination will also open up to users, but with conditions.
Can the magic wand of generative AI add extra colours to the wings of an artist's artwork? Can its appeal and enchantment increase significantly in one stroke? Hollywood was practically divided into two camps over this discussion. For now, setting aside all debates, Disney tied the knot with OpenAI for three years on Thursday. Disney's famous characters and the magical world of stories will now appear on Sora. These videos can also be shown on Disney+.
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This is not the end. Disney is also investing one billion dollars in OpenAI with the possibility for more investment in the future, said Disney's Chief Executive Robert A. Iger. He said that the use of AI in cinema is increasing. Their goal is to advance storytelling techniques with OpenAI.
On one side is Disney's nostalgia-infused magical world. On the other side is OpenAI's measured and perfect technology. The storm that is about to rise from the combination of these two can already be written down. Some new 'products' have already been announced. New tools will also be created. Now it's just a matter of waiting. And yes, Disney employees would also be able to use ChatGPT freely.
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Among Hollywood's renowned studios, Disney is the first to hand over its popular characters to an artificial intelligence company. This created history. Hollywood also officially entered the AI era. However, questions about how AI content will be created, how much control artists will have over art, and whether they will retain its copyright remain unanswered.
