The phrase ‘Instagram Story’ has topped the rankings on Google Trends today, with users of social media platforms searching and seeking answers to questions about whether the surge is related to a new installation or bug fix. However, the cause and effect of the trending phrase are associated with a celebrity moment.
Celebrity post ignites interest on the spot
The fad has its roots in a social media post created by Ethan Slater, who is dating international pop sensation Ariana Grande.
The Instagram post took place on the Friday before the weekend, December 26th, and only a day after the celebration for Christmas Day.
Although Instagram Stories last only up to 24 hours after uploading, Slater’s media content did not quietly expire after that period. On the contrary, the content sparked many conversations in the form of screenshots and repeats that went further beyond the intended period of the posted content.
One rare look at an intimate moment
Instagram story posted by Slater gave a glimpse into his romantic relationship with Grande. In one of the pictures, she was seen sitting on a sofa and cuddling a pet dog. Wearing a black outfit from head to toe, Grande seemed very relaxed as she posed alongside her pet dog.
Another Story depicted Slater and Grande side by side, sitting on the same couch. The picture exuded elements of warmth and closeness. The two were depicted in a moment that was usually not shown. Slater captioned the photo, “Very merry holidays.”
The simplicity and closeness of this post surprised fans, and this made the post abound in fan pages and discussion forums online.
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Why the trend refuses to fade?
Even after being published days ago, the Instagram Story is still responsible for various Internet searches. The screenshots and re-sharing that occurred quickly on multiple platforms have refocused attention for those who might have missed the original posting.
As the conversations escalated and reactions grew, the searches for ‘Instagram Story’ continued to rise, sustaining the phrase on Google Trends. This notonly attributes the fame of the phrase to the celebrity instagramming the story itself but also shows the success of celebrity instagramming.
