Winter has finally arrived with the chill and the celebration of the festive season, and with this, music, fun, and the blissful pleasure of indulgence. Keeping up with the festive spirit, the music group Kreamz has launched a colourful music video with actors Darshana Banik and Saurav Das, taking fans into the world of ‘Kreamzland.’
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A whimsical world of music and delight
In a visually rich and playful universe, ‘Kreamzland’ takes audiences into a fantasy world where everything feels delectable, irresistible, and full of delight and celebrates flavours of life, joy, and the pure delights of the season. The musical visual engrosses audiences with a blend of narrative, musical elements, and brand personality to deliver a thoroughly entertaining experience. The beautiful narrative of the musical visual comes to life from the imagination of Darshana Banik and Saurav Das.
“Winter and Christmas have a certain magic, and this music video beautifully captures that feeling,” said Darshana Banik. Saurav Das added, “The video has a light-hearted, feel-good energy that instantly connects. It’s playful, festive, and very uplifting-something that resonates strongly with the mood of the season.”
Music meets brand storytelling
The track is also a collaborative process, with Ankit Aditya, the Vice-Chairman of the Aditya Group, adding music expertise along with Sohinii Saha. The lyrics & music are written by Amlaan A. Chakraborty, which brings about a playful and soulful rhythm that translates the winter festivities. The sound design, along with the arrangement, brings about a harmonious blend of music and video that is a treat for the eyes and the ears.
Celebrate joy and unity
Kreamz, established by the Aditya Group, is popular for its cakes, pastries, and desserts, which strike a perfect balance of indulgence and quality. Similarly, the music video resonates with the idea of indulging in quality entertainment. “Festivals are about emotion, connection, and shared happiness. This music video captures the soul of Kreamz—warm, joyful, and celebratory—while reinforcing our belief in creating experiences that go beyond the product,” says Anirban Aditya, Chairman, Aditya Group.
Right from the visual treat of winter to the great rhythm, the video promotes the simple elements of winter-the discovery of flavours, the moments of sharing, and the celebration of happiness in the purest form. “Music allows us to express emotion in its purest form. With this song, we wanted to create a joyful, immersive experience that feels festive, light, and memorable-just like the world of Kreamz,” said Ankit Aditya.
