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Why are people sexting? The answer isn't what you think

Why do people really sext? A new study challenges common assumptions and uncovers surprising reasons behind this increasingly common relationship behavior.

By Pritha Chakraborty

May 30, 2026 01:29 IST

Sexting is often viewed as a purely sexual activity between partners, but a new study suggests that many adults engage in it for reasons that go far beyond intimacy.

Researchers from Texas Tech University in the US found that nearly two-thirds of adults who sext with their partners do so for non-sexual reasons, challenging common assumptions about why people exchange sexually suggestive messages or images.

"It was intriguing that two-thirds of the individuals who engaged in sexting did so for non-sexual purposes," said study researcher Kassidy Cox.

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"This may actually be demonstrating some individuals engage in sexting, but would prefer not to, but do so as a means to either gain affirmation about their relationship, relieve anxiety or get something tangible - non-sexual - in return," Cox added.

More than desire: The need for reassurance and connection

The researchers examined the motivations behind sexting among people in committed relationships. Earlier studies had identified three primary reasons why partners engage in sexting.

For some, sexting acts as a form of foreplay and helps build anticipation for later sexual activity. Others use it as a way to seek reassurance, emotional connection, or validation from their partner. A third group views sexting as a favor exchanged within the relationship, expecting something non-sexual in return, such as quality time or a special date.

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(Representational Image) When digital intimacy goes beyond romance. AI Generated


There’s no single answer to why people sext

At the start of the study, researchers expected one of these motivations to emerge as the most common. However, the findings told a different story.

Using online responses from 160 participants aged between 18 and 69, the team conducted a detailed analysis of sexting motivations, relationship attachment patterns, and sexual behaviors.

The results revealed three nearly equal groups, indicating that no single reason for sexting was significantly more prevalent than the others.

Researchers also found no meaningful differences based on age, gender, or sexual orientation, suggesting that motivations for sexting are broadly similar across demographic groups.

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From love letters to sexts: How communication has changed

According to the researchers, the findings help explain the diverse ways adults use sexting within consensual relationships.

"As it is becoming a more accepted method of communicating one's sexual desires, we wanted to highlight how adults utilize this behavior in their relationships," said study author Joseph M. Currin.


(Representational Image) The emotional side of sexting revealed. AI Generated


"This tells us that sexting among adults is an evolution of how we have communicated our sexual desires to our partners in the past. People used to write love poems and steamy letters, then when photography became more commonplace, couples used to take boudoir photos for each other," Currin said.

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Consent is non-negotiable

The researchers emphasised that their study focused only on consensual sexting between current romantic partners.

"As with any sexual behavior, it is important and necessary to have consent to engage in sexting," Currin said.

"Individuals who send unsolicited sext messages - such as images of their genitalia - are not actually engaging in sexting; they are sexually harassing the recipient," Currin added.

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