Flipkart is eyeing to enter India’s online food delivery market. The Walmart-owned company is planning to start a pilot project planned in Bengaluru between May and June. A full-scale launch could follow by the end of 2026 or early 2027.
Flipkart plans food delivery pilot in Bengaluru
According to sources, Flipkart has begun forming a team for the initiative and is evaluating how to position itself distinctly in the market. One source said the company is assessing how to take a different position in the food delivery space.
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Flipkart is considering two options: building its own independent platform or launching a buyer-focused app through the government-backed ONDC network. Both options remain under active consideration, sources suggested
For Flipkart, which is preparing for an IPO, the food delivery segment could offer a new growth avenue beyond its core e-commerce operations. Brokerage firm Jefferies estimates India’s online food delivery market will reach about $9 billion in FY2025 and expand to $25 billion by FY2030.
Zomato and Swiggy shares fall on competition concerns
Following the reports, shares of Zomato’s parent company Eternal and Swiggy declined on Thursday amid concerns over intensifying competition. In intraday trade, Eternal’s shares fell about 1.6 percent to ₹295.9, while Swiggy’s shares dropped nearly 3 percent to ₹331.75.
Zomato and Swiggy currently dominate India’s food delivery market, though competition is increasing. Urban mobility startup Rapido has expanded its food delivery platform, Only, in Bengaluru and plans to extend services to Pune, Mumbai and Delhi-NCR in the coming months.
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Rising demand drives sector growth
Industry experts note that food delivery is increasingly becoming an everyday service rather than a luxury, driven by faster delivery, competitive pricing and improved reliability. Zomato’s gross order value rose 21.3 percent year-on-year in the October-December quarter, while Swiggy reported a 20.5 percent increase.
