The new release Peddi by Ram Charan seems to be gaining momentum at the box office. The sports drama has made close to ₹191 crore in just three days post-release, thereby indicating a possible crossing of the ₹200 crore mark before the end of its opening weekend.
Directed by Buchi Babu Sana, the movie seems to be quite a hit for Ram Charan as it comes as a comeback movie for him following his failure with Game Changer.
As per trade estimates, the movie made ₹18.5 crore in advance collections before making ₹51 crore in one day. This was followed by earning ₹26 crore on Friday and ₹28.85 crore on Saturday, bringing the domestic total collection of Peddi to ₹125.25 crore net.
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India gross collection for the movie stands at roughly ₹150 crore, while its overseas collection has crossed $4.5 million to make the total worldwide gross reach ₹191 crore approximately.
Telugu market drives the film's success
While Peddi was released as a pan-India film, the majority of its earnings have come from Telugu-speaking markets. Trade estimates suggest nearly 95 per cent of the film's collections have been generated by the Telugu version. In comparison, the Hindi-dubbed version has struggled to gain momentum despite a wide release and the presence of actors such as Janhvi Kapoor, Divyenndu and Boman Irani.
X/ Ram Charan Even so, the film's strong domestic performance and robust overseas numbers have helped offset weaker collections in other language markets.
Industry observers expect the film to comfortably cross ₹200 crore worldwide and potentially challenge the ₹250 crore mark if momentum continues through the weekend.
Peddi surpasses Game Changer and recent Telugu releases
The latest box-office numbers have already placed Peddi ahead of several recent Telugu releases.
The film has reportedly overtaken the lifetime collection of Ram Charan's previous release Game Changer, which earned around ₹186 crore globally. It has also moved ahead of Mirai, which collected approximately ₹189 crore worldwide.
The performance has reinforced Ram Charan's standing as one of Telugu cinema's biggest box-office draws, particularly in his home market.
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Controversy fails to dent audience interest
Nevertheless, the success of the movie is despite the backlash from the online community with regards to the depiction of the character played by Janhvi Kapoor. There have been criticisms from several viewers regarding certain scenes where there is said to be undermining of the lead actress, coupled with her portrayal using the male gaze in excess.
Following the criticisms, director Buchi Babu Sana was quoted as saying he will make necessary alterations to the portions that received criticism. So far, no comment from Janhvi Kapoor regarding the matter.
Despite the criticisms, the movie is expected to have a strong box-office performance in the coming weeks with high attendance levels and a favorable word-of-mouth during the opening week. There is also lack of stiff competition at the movie theatres.
