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'Deep cleaning means, where is the depth?' Bengaluru restaurant owner Abhijit Gupta's unexpected inspection goes viral

Abhijit Gupta is praised for his direct leadership in a widely circulated clip that shows him examining hygiene at a Smash Guys location

By Punam Chakraborty

Mar 18, 2026 03:03 IST

The Internet's focus has been on a recent video posted by Abhijit Gupta, the co-founder of Paris Panini, the Smash Guys, and The Pizza Bakery. In the video, Gupta is seen unexpectedly visiting one of his stores in Bengaluru's Indiranagar. Social media users have praised his direct manner, attention to detail, and focus on cleanliness, calling it a true example of management in action.

Investigating "deep cleaning day" in details

Gupta may be seen in the Instagram video inspecting the weekly "deep cleaning day" at a Smash Guys shop. As he moves around the food preparation and serving sectors, he carefully inspects several sites, underlining their benefits and drawbacks. "Deep cleaning means 'Where is the depth?'" he asks at one point, questioning the hygiene standard. There is no depth. His comment shows how much he values maintaining strict hygienic standards not just as an everyday regular task, but also as a vital company process. Gupta scans glass water bottles, the washing station, dishwashers, and air conditioning filters during the examination. He makes it clear that being consistent is crucial, even though he recognises progress in specific areas. "No matter how short-staffed you are, certain things are non-negotiable," he claims, underlining that some factors cannot be ignored. "At least wherever customers interact with us, let it be spick-and-span," he continues.

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Gupta explains in the video's caption that, with high consumer demand, the weekly deep cleaning schedule is crucial for maintaining hygiene. "Weekly 'Deep Cleaning Day' at @smashguys.in Indiranagar!" he posted. On these days, you look beyond everyday life and address the issues that gradually develop. He further added, “Many customers ask how we maintain our outlets so well despite the high footfall. A good deep clean every week is the core method, followed by checks by our zonal managers, whom I happened to accompany this time.”

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Social media appreciates his mentorship.

Viewers responded strongly to the video, praising Gupta's proactive and honest management approach. "This shows that you truly care for the customers and also respect the customers," commented a user. "This is what you call 'management,' not being a boss," wrote another.

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