Shah Rukh Khan has once again sent the internet into fire. On Saturday, January 24, 2026, the superstar officially announced the release date of his much-awaited film King, releasing a new promo that quickly became the talk of social media. The 45-second video showcased Khan in an intense, menacing avatar, instantly drawing praise from fans who flooded platforms with reactions, many calling him “the last of the stars.”
Sharing the announcement, the makers captioned the post: “#KING is Ready to ROAR on 24.12.2026 in Cinemas #ItsKingTime #KingDateAnnouncement (sic).” And with that, it was confirmed that King will arrive in theatres on December 24, 2026, positioning itself as a major festive release.
The newly released promo provides a breathtaking insight into Shah Rukh Khan’s fierce and never-before-seen avatar.
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The title reveal and a birthday tribute
The title of King was revealed last year on Shah Rukh Khan’s birthday by director Siddharth Anand. The title reveal video marked their second collaboration after Pathaan and was positioned as a special tribute to Khan’s cinematic legacy.
The video introduced SRK with the line, “Sau deshon mein badnaam, duniya ne diya sirf ek hi naam-KING.” Fans were quick to notice a visual Easter egg: Khan holding the King of Hearts card as a weapon. His silver-haired appearance, ear accessories, and sharp styling further fueled the curiosity about the character.
Netizens say, ‘This Christmas. The KING roars!’
Netizens were quick to pour in their excitement in the comments section. One user wrote, “KING is back.” Another user wrote, “This Christmas. The KING roars!” Another comment read, “Can’t wait for the biggest blockbuster of 2026.” Several fans highlighted Shah Rukh Khan’s striking new look, with one saying, “SRK in a never-seen-before avatar, December 24 theatres will blast.” Many echoed similar sentiments, calling the film a sure-shot festive spectacle and expressing eagerness to watch the superstar return to the big screen in grand style.
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What to expect from King
King is said to be a slick, high-octane action entertainer that will attempt to showcase Shah Rukh Khan in a completely new avatar. The movie is expected to be an adrenaline-fueled ride that will capitalise on Siddharth Anand’s action-oriented direction.
Produced by Red Chillies Entertainment and Marflix Pictures, King also features Deepika Padukone, Suhana Khan, and Abhishek Bachchan in key roles.
