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Are Indians now more attached to their living rooms? New study reveals astonishing data

A recent study finds majority Indians spending cherished moments in their living rooms. More on the surprising data.

By Shrey Banerjee, Trisha Katyayan

Mar 31, 2026 14:47 IST

A new study exploring how people interact with their homes suggests that everyday routines and shared spaces play a key role in shaping comfort and emotional well-being. Conducted by the Godrej Enterprises Group across eight cities, Delhi, Lucknow, Hyderabad, Bengaluru, Kolkata, Guwahati, Mumbai and Ahmedabad, the "Moments That Matter" research examined how Indians experience different parts of their homes and workplaces.

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The findings show that homes are increasingly viewed as emotional anchors that help restore balance amid fast-paced lifestyles. Bedrooms emerged as the emotional core of the home, with 90 per cent of respondents associating them with comfort, rejuvenation and rest. Meanwhile, 54 per cent linked their most cherished moments to going to sleep in their own bed, highlighting the importance of familiarity and routine in daily life.

Living rooms and kitchens shape daily connections

Shared spaces continue to play a central role in family life. The study notes that living and dining areas remain the social heart of the home, where mealtimes become one of the most joyful rituals of the day, encouraging conversation and togetherness. Kitchens, too, are evolving beyond functional use. According to the findings, 97 per cent of respondents associated cooking, whether alone or with family, with mindfulness and bonding, indicating a shift in how households view everyday activities.

Balconies becoming quiet urban escapes

Balconies have also gained importance as personal retreats within busy urban environments. The study found that three in four respondents described balconies as peaceful escapes that provide calm and perspective in city life. Additionally, 53 per cent said early morning moments spent on the balcony help them begin the day on a grounded note.

Commenting on the findings, Dev Narayan Sarkar, senior vice-president and head of Consumer Business (B2C), Interio by Godrej, said, "The 'Moments That Matter' study represents more than a research. It offers a perspective into how Indian consumers envision the future of home and workplace designs."

Kolkata respondents value stillness at home

The report highlighted distinct preferences among Kolkata residents. The 'Moments That Matter' study reveals that Kolkata is a city deeply rooted to the quiet rhythms of home where personal space, stillness, and everyday sanctuaries define the quality of daily life.

A striking 91 per cent of Kolkata respondents agree that quiet moments in the early morning set the tone for a calmer day, with this sentiment ranking among the top five most valued home experiences for 36 per cent of residents rising to 48 per cent among NCCS A2 households, where personal space is more intentionally nurtured.

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The balcony emerges as a cherished space in this city wherein 89 per cent respondents agree that their balcony is a peaceful window to the outside world.

Informal workplace interactions matter too

The research also looked at workplace experiences, noting that informal connections such as casual chats, cafe breaks and shared lunches play a role in fostering collaboration and belonging. Well-designed spaces and welcoming first-day setups were also identified as important in building comfort, motivation and trust among employees.

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