Uber has introduced a new motorsport-themed experience in Japan that takes the company far beyond regular ride-hailing.
Called “Uber Drift,” the limited-edition offering allows tourists in Tokyo to experience professional drifting sessions in iconic Japanese Domestic Market (JDM) cars while being driven by licensed drift drivers on a dedicated racing circuit.
The experience marks the Asia-Pacific debut of Uber’s global “Go Anywhere” series, which previously included themed travel experiences such as Uber Balloon and Uber Safari.
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Uber turns Japan’s car culture into a bookable experience
The new service is designed around Japan’s globally recognised drift culture, which emerged in the 1970s and later became one of the country’s most influential automotive subcultures.
X/ ReveDtakahiro Uber Drift begins with pickup from a guest’s accommodation in an Uber Black van before transporting participants to Mobara Twin Circuit, a motorsport venue located outside Tokyo.
At the track, users receive around 90 minutes of drifting sessions involving Japanese performance cars such as the Nissan Silvia S15 and Nissan 180SX. Professional Formula Drift-licensed drivers handle the cars while guests ride in the passenger seat during tandem drift runs.
Unlike public-road supercar experiences often marketed to tourists, Uber’s version has been structured entirely as a controlled track activity.
How much Uber Drift costs
Reservations for Uber Drift will open on May 27, while bookings will run from June 3 to July 1, 2026.
The experience costs 30,000 Japanese Yen which is approximately ₹18,000, per group, regardless of whether one or four participants attend. Capacity has been capped at four groups per day, making the offering intentionally limited.
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Users can reserve the experience directly through the Uber app by selecting the Uber Drift icon, choosing a date and time, entering pickup and drop-off details and confirming the booking.
Participants are required to follow track safety rules, including wearing long sleeves, full-length trousers and closed-toe shoes. Helmets will be provided at the venue.
The launch reflects a growing trend where global technology platforms are increasingly blending tourism with niche local experiences. In Uber’s case, the company is now tapping into one of Japan’s most globally recognised cultural exports outside anime and gaming — underground car culture.
