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007 First Light becomes IO Interactive’s fastest-selling game after blockbuster launch

IO Interactive’s long-awaited James Bond title, 007 First Light, has made an explosive start, reportedly selling 1.5 million copies within its first 24 hours.

By Shaptadeep Saha

Jun 01, 2026 20:29 IST

The world of gaming has a new blockbuster, and it comes with a licence to thrill. 007 First Light, the highly anticipated James Bond game from IO Interactive, has stormed out of the gates, reportedly selling 1.5 million copies within its first day on sale. The achievement makes it the most successful launch in the Danish studio’s history, eclipsing the opening-day performances of every title in the acclaimed Hitman franchise.

Years in development under the codename Project 007, the game marks Bond’s return to major gaming platforms in a fresh, modern adventure that seeks to redefine the iconic spy for a new generation of players.

A younger Bond takes centre stage

According to The Hindustan Times, rather than focusing on the polished superspy audiences know from films, 007 First Light turns back the clock to explore James Bond’s early days. The story follows a young naval air crewman whose bravery earns him a place in MI6’s revived Double 0 programme.

As Bond begins his journey into the world of espionage, he finds himself caught in a dangerous conspiracy involving a rogue operative and an attempted coup. The narrative unfolds across several international locations, blending espionage, intrigue and high-stakes action in true Bond fashion.

The approach gives players a chance to witness the making of the legendary secret agent rather than simply stepping into the shoes of an already-established hero.

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Stealth, action and freedom of choice

According to The Hindustan Times, drawing heavily from IO Interactive’s experience with the Hitman series, the game allows players to tackle missions in multiple ways. Whether choosing stealth, direct confrontation, deception or gadget-driven solutions, players are given significant freedom in how they approach objectives.

The experience combines infiltration missions, cinematic action sequences, vehicle chases and investigative gameplay. Replayability has also been prioritised through optional challenges, collectables and mission modifiers that encourage experimentation.

This flexible design philosophy has been widely praised by critics and players alike.

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Strong reviews and sales fuel franchise hopes

According to The Hindustan Times, beyond its impressive commercial debut, 007 First Light has received strong critical acclaim. Review aggregation sites have awarded the game some of the highest scores ever achieved by an IO Interactive title, reinforcing its status as one of the standout releases of the year.

In India, the game is priced at Rs 3,499 on PC, Rs 3,999 on PlayStation 5 and Rs 3,799 on Xbox Series X/S. With strong sales, positive reviews and reports suggesting a larger Bond gaming universe could be in development, 007 First Light may have laid the foundation for a successful new franchise centred on the world's most famous secret agent.

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