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In the age of AI-powered news, credibility now matters more than customised feeds

As artificial intelligence reshapes how stories are produced and personalised, audiences increasingly value trust and accuracy over tailored news

By Shaptadeep Saha

Dec 21, 2025 12:18 IST

Artificial intelligence is transforming journalism at a rapid pace. AI helps in summarising stories, tailoring feeds to individual interests, and pushing personalised content into readers’ lives. Although there is a growing debate in media circles which is moving beyond novelty, focusing instead on what audiences truly value. The AI-generated news and customised feeds promise convenience, but many news consumers and experts argue that credibility outweighs customisation in the digital information landscape.

AI’s convenience vs audience trust crisis

AI tools like summarisers and personalised synopses are becoming common ways to consume news. This trend is usually noticed in younger readers who want quick updates without reading full articles. Nonetheless, this convenience comes with a cost. AI-summarised results often misrepresent key details or lack context because they cut nuances to fit narrow formats. These shortcuts can lead to lower trust in the information people receive, even though the tech is faster and more accessible.

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This scepticism is not just about technology; rather, it reflects deep concerns about bias, factual errors, and lack of editorial oversight in automated content. The news, which once promised relevance, now raises questions about whether relevance is worth the trade-off in reliability.

Why credibility still wins in the news ecosystem

News is not just information; rather, it is trusted information. In the era of AI, the content that is tailor-made for bite-sized consumption must still meet basic standards of truth and accuracy to be beneficial. When AI abstracts or reshapes stories without clearly attributing sources or explaining its role, many consumers lose confidence in what they read. Media literacy plays a key role. The audiences who are aware of how AI is used in news production, and who can distinguish between human reporting and algorithmic summaries, are more comfortable with AI as a tool rather than a replacement for journalists.

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AI is undeniably here to stay in newsrooms, but its integration presents a challenge. The balance between convenience and innovation should not place any mark on the timeless value of credible reporting. A basic customisation can spin thousands of story variants at the click of a button, whereas trust remains the anchor that gives news its worth.

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