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‘Everything feels ridiculously expensive’: Indian founder cuts back on US shopping as rupee slides to 95 against dollar

An Indian entrepreneur has said he is spending far less while shopping in the United States, pointing to the weakening rupee and rising global prices as key reasons.

By Agniv Chowdhury

May 04, 2026 08:09 IST

Indian founder, Vineeth K, cuts back on US shopping as rupee slides to 95 against dollar. In a post shared on X, Vineeth K, founder of Deals Dhamaka, explained how his spending habits have changed during his recent visit. “My shopping bill this time is down to almost 30% of what I usually spend in the US,” he wrote.

He linked this shift directly to currency depreciation and inflation, suggesting that the overall cost of goods abroad has risen noticeably for Indian travellers.

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Altered perception

Vineeth described how the current economic situation has altered his perception of prices in the US. “Everything just feels ridiculously expensive here now,” he wrote.

He further added, “Thanks to the USDINR touching ₹95 and global inflation, everything just feels ridiculously expensive here now (Europe, don’t even ask).”

His remarks highlight how exchange rate movements can directly affect consumer behaviour, especially for those travelling or shopping internationally.

Choosing India over overseas purchases

The entrepreneur also shared that he now prefers buying expensive items in India instead of abroad. He pointed to better value for money domestically, especially for high-priced gadgets.

“Better to buy in India, that’s why I bought the iPhone directly in India before coming here,” he said.

This marks a shift from a long-standing trend where many Indians preferred to shop abroad for electronics and luxury goods due to perceived savings.

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Online reactions and broader context

The post quickly drew attention online, with users discussing the impact of exchange rates on spending decisions. The weakening rupee, combined with global inflation, has made foreign travel and shopping less attractive for many.

While the experience shared is personal, it reflects a broader concern among Indian consumers navigating higher costs overseas as the currency faces pressure against the dollar.

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