Bollywood actor and producer Alia Bhatt marked her 33rd birthday with a professional announcement, unveiling Eternal Kids, a children's storytelling division under her existing production banner, Eternal Sunshine Productions. The initiative reflects Bhatt’s intent to bring family-oriented and childhood-inspired narratives to audiences.
Three projects have already been confirmed under the new label, each rooted in personal and family memories. Bhatt also described the philosophy behind the venture in a shared post as, "where the childhood we remember meets the child still living quietly inside us."
Projects rooted in family legacy
The first confirmed title, There's C and G and M, is based on stories created by Bhatt’s late grandfather—tales she and her sister Shaheen Bhatt grew up hearing. Sharing the announcement, she added, "Shaheen and I grew up on these stories, and now we are thrilled to bring them to you. Miss you, Grandpaa."
The second project, OOLANGOO, revolves around a fictional creature so unusual that Bhatt’s mother coined a new word to describe it while narrating the story. The script for this project was also written by her mother.
The third project expands the existing Adventures of Ed-a-Mamma universe—based on a children’s book linked to Bhatt’s kidswear brand—into a series format, with more books also planned. Announcing the new venture, Bhatt wrote, "Our production company, Eternal Sunshine, just had a baby; say hello to Eternal Kids. We have three exciting projects lined up already."
Netizens react
The birthday announcement received a warm response online, with fans flooding the comment section with enthusiastic messages. One user wrote, "How cuteeee", while another commented, "This is super cute." Another user added, "Very thoughtful. All the best for this new journey, Alia, and happy birthday."
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Alia Bhatt’s upcoming film
Apart from Eternal Kids, Bhatt and her sister Shaheen are also attached to Don't Be Shy, a Prime Video Original written and directed by Sreeti Mukeri. The film centres on a 20-year-old whose carefully planned life unravels unexpectedly, although cast details remain undisclosed.
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Bhatt will also appear in ‘Alpha’, a spy thriller produced by Yash Raj Films. The film is scheduled for a theatrical release on July 10, 2026, and is part of the YRF Spy Universe. YRF shared the announcement with the caption:
