When Steve Jobs and Steve Wozniak founded Apple in 1976, computers were massive, complex machines reserved for institutions. Apple’s biggest contribution was not inventing computers, but making them personal, accessible and desirable for everyday users.
The company that made computing personal
Over five decades, the company has repeatedly redefined technology, shaping how people interact with machines, media and each other.
Apple II
The Apple II, launched in 1977, was among the first computers designed for mainstream users. With colour graphics, a user-friendly keyboard and a sleek plastic case, it transformed computers from hobbyist kits into practical home devices.
The mouse and graphical interface
Apple popularised the computer mouse, originally developed by Douglas Engelbart, bringing graphical interfaces with windows, icons and menus into everyday computing. This fundamentally changed how humans interacted with machines.
Macintosh
The 1984 launch of the Macintosh made computers intuitive. Users no longer needed complex commands, paving the way for modern operating systems. Its iconic launch event also set the template for today’s product unveilings.
Pixar
After leaving Apple, Jobs acquired and built Pixar Animation Studios, which revolutionised filmmaking with computer-generated imagery. Its success with Toy Story showed the creative potential of digital technology.
iMac
The colourful iMac in 1998, developed alongside designer Jony Ive, revived Apple’s fortunes. It also marked a bold shift by eliminating outdated features like floppy drives, influencing industry trends.
iPod
The iPod, launched in 2001, transformed how people consumed music, offering “1,000 songs in your pocket.” Paired with iTunes, it laid the foundation for digital music and podcasting ecosystems.
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iPhone
The 2007 debut of the iPhone changed everything. Combining a phone, music player and computer, it revolutionised communication and brought the internet into everyone’s hands.
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App Store
With the launch of the App Store in 2008, Apple created a new marketplace for software. It enabled developers to monetise apps securely and sparked an explosion of mobile innovation. From the Apple II to the iPhone, Apple’s journey reflects a consistent vision: making technology intuitive, personal and powerful. As it turns 50, its legacy lies not just in devices, but in fundamentally changing how the world lives, works and connects.
