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Are dating apps losing charm? Study shows Indian youth growing tired of swiping

Dating app usage is declining among young Indians, with a new survey highlighting concerns over privacy, digital pressure, and mental fatigue. Here’s what the data reveals.

By NES Web Desk

Mar 31, 2026 18:23 IST

Dating app usage is declining among the younger generation who are growing tired of these platforms. This information has emerged from a new study. A dating app called Ashley Madison conducted a survey on 'dating app vertigo' across 6 countries worldwide. India ranks first in this study.

The research reveals that India's younger generation remains concerned about sharing excessive personal information on dating apps and maintaining privacy. Additionally, maintaining a 'perfect' digital image causes them considerable discomfort.

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Privacy concerns and digital pressure driving dating app fatigue

The survey report states that 39% of Indian adults believe that making their public profile attractive on dating apps is quite stressful. Moreover, many have reported that conversations quickly shift from general topics to personal matters, which is very uncomfortable. About 31% of Indians said that excessive personal information is shared too quickly on dating apps. 39% of users reported that their personal information and chat screenshots from dating apps could be shared with others.

There was a time when meeting prospective brides or grooms for marriage was annoying to the younger generation. Now swiping on dating apps has become irritating. The survey found that swiping on dating apps and continuous texting annoys 32% of Indians.

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They experience mental fatigue from using dating apps. 30% of users have stopped using dating apps due to excessive and unwanted messages.

This research also shows that Indians are now much more conscious about their digital world. About 33% of people reported that they are now quite careful about what they share on social media. The same number of people are trying to keep most aspects of their lives private. Only 16% of people share their personal lives on social media.

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